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Sound uses within the advertising and commercial sectors has always been prevalent but often hit and miss. After having my head turned towards what neuroscience can do towards shedding light on this grey area, I am keen to explore how sound can best be used to both help market a product and also give the consumer a better experience when engaged in various activities. Any one had some experience in this area? I'd love to start a dialogue.

If you'd like to know a little more about neuromarketing, try this little feature I put together for my website: http://www.dogonaut.com/widprog.asp?programme=pprogneuromarketing

Michael

http://www.dogonaut.com

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